Is it just me or is everyone feeling this collaboration vibe at the moment!? hollan and debenhams, grande and Prada and now Kate and Longcamp are jumping on the band wagon. and i have to sa, its classic, sophisticaed and oh-so Longchamp!
Kate Moss became the face of Longchamp eight seasons ago and since then the endorsement has risen to be one of fashion's most alluring and enduring partnerships. As a development of the business partnership Moss has directed her design passion towards the Longchamp accessories collection and launched her own.
As promotion and to celebrate the launch of her first 'Kate Moss for Longchamp' signature collection, Kate Moss hosted an exclusive Parisian party in the surroundings of The Ritz Club. More than 700 guests attended the party with a "Rock 'n' Glam" décor of zebra stripes referencing the codes of Kate Moss'. The collection is quirky and edgy and in my opinion just what Longchamp needed as a little revamp and publicity. infact, its almost more Longchamp than Longchamp!
Everthing about the promotion for this range is my ideal fashion advertising. The party, the website layout, the behind the scenes videos...its my dream to be involved with something like this and i have decided to use the videos as examples of inspiration within my report for the backstage videos created by Bec Johnson on the 11th March. I also love the way that Moss has branded herself within the videos and want to try to create something similar myself.. that can be next terms project! check out what im talking about via the link below:
http://www.longchamp.com/en/collection/kate-moss/tell-me-about-her.com-en-600052.html
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