Friday, 4 March 2011

ragbonecampaign Abbey Lee Kershaw, Sasha Pivovarova, Lily & Edita V for Rag & Bone Spring 2011 Campaign




ragbonecampaign3 Abbey Lee Kershaw, Sasha Pivovarova, Lily & Edita V for Rag & Bone Spring 2011 Campaign




ragbonecampaign4 Abbey Lee Kershaw, Sasha Pivovarova, Lily & Edita V for Rag & Bone Spring 2011 Campaign




ragbonecampaign8 Abbey Lee Kershaw, Sasha Pivovarova, Lily & Edita V for Rag & Bone Spring 2011 Campaign


ragbonecampaign5 Abbey Lee Kershaw, Sasha Pivovarova, Lily & Edita V for Rag & Bone Spring 2011 Campaign



HOW cool is this..Abbey Lee (a fave) is one of four models enlisted by Rag&Bone for their Spring 2011 campaign which consists of a do-it-yourself image range! The models took portraits of themselves wearing the latest collection that were then edited to look like this! This grainy, artistic collection of imagery is brilliant and unlike any Spring campaign I have seen to date. It reminds me of a scrap book from uni and I love the fact that the models have been able to get creative and have a say in the images submitted. Teamwork or what!?

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