Kate Moss is the new face of Dior Addict Lipsticks. The rumours began in October last year when she was spotted applying the lipstick in a car on her way to the s/s 11 Dior show.
The lengthy 90-second advert is directed by Jonas Akerlund, who has most recently worked with Lady Gaga to direct her Paparazzi and Telephone videos, as well as Britney Spears' new video Hold It Against Me. The advert features music by Duran Duran.
It shows Kate Moss getting dressed in a Parisian hotel room. She applies her lippy in the apartment, but also again in the car as she's being driven to, you guessed it, the s/s 11 Dior show where the super takes her seat on the front row.
Based on real life...? I think sooooo. Dior know how its done, thats for sure! Love the fragmented shots and use of colour vs black and white.
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