Recent fashoin business endeavours have seen pop up stores appearing all over the world creating increasing awareness about fashion brands. whether they be in the light of a particular event or charity or simply a promotional tool, these stores usually conform to a similar humble interior decor. Many have used cardboard furniture and makeshift installations to create the desired atmosphere. The pop-up Oxfam shop that we blogged about a few weeks back is the perfect example of this, despite being placed in the high-end London department store Selfridges.
Chanel however, as we may expect, has not followed this particular trend. The 300 m² unit comes complete with indulgences that include golden mosaic-tiled walls, a dedicated make-up bar, nail bar, and in recognition of the Cannes film festival that took place last month, an exhibition space of Chanel gowns and suits previously worn by actors. There is also a private lounge on the first floor with views of the red carpet leading up to the Palais des Festivals. Grandeur at its best. And oxymoronic that the pop-up store is so elaborate.
The interior and design of the store was said to be inspired this year by the jewellery from the house's S/S 2011 ready-to-wear collection and therefore has used a colour-block of sun-bright golden hues interspersed with black.
Available exclusively at the store, are the limited-edition Camèllias made by Lemarié (in bronze and muted gold lambskin) and pieces from the new Paris-Byzance collection - part of the house's recently unveiled cruise collection.
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