ASOS, mine and ever other breathing females first bookmarked page, has recently launched a free shopping app for the iPhone, iPad and iPod touch. The app aims to deliver an elevated experience for customers using mobile devices to access the e-tailer’s online store.
“Following year-on-year growth of over 800% in mobile revenue, I’m delighted to release our iPad and iPhone shopping apps. We decided to take a considered approach to releasing these first apps, so that their foundations were rock-solid, allowing us to now develop and improve the experiences at pace,” said James Hart, E-Commerce Director at ASOS.
The app offers shoppers synchronised account management for integration between the website, app and mobile site. It features a “Save for Later” option as well as a "New In" and a "My Searches" category, and lets customers search and locate nearby drop-off points for returns.
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