The Coca Cola Light 'Tribute to Fashion' campaign originally launched in 2009 and consisted of several Italian fashion labels designing limited-edition Coke Light bottles in an effort to raise money for victims of earthquake in Abruzzo, Italy.
Marni, Moschino, Ferreti, Versace, and Etro were some of the creatives behind these limited edition bottles. The project has recently been relaunched and profits go towards funding scholarships for young women affected by the earthquake.
These designs really are fabulous and continue to emphasise the link between the brand and the fashion industry made so aware to us by the collaboration with Karl Lagerfeld. Below is my favorite design...purely because I think the Barbie-esque figurine on top takes it that step too far and adds humour and charisma to the campaign. I would love a selection of these sitting atop my bookcase! All for a good cause as well!
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