The Tweet Mirror is a new device under trial in Australia. Another development bringing retail and technology closer together and involving the consumer by creating a relationship that they can value. Ultimately designed to help retailers achieve a seamless multi-channel marketing strategy, the idea encourages shoppers to become brand ambassadors by promoting products through their social media channels. As it becomes more and more important - some may say essential - to have both physical and digital presence, consumers such as myself are expecting to see innovation in a technological sense. As a Gen Y consumer, I personally am looking for a brand that has personality and encourages me to buy into it. I want to feel involved. This sort of development is particularly intriguing.
The device uses touch screen technology and internet connection to enable customers to take their own pictures in different outfits and instantly share images and information via Twitter, Facebook, MMS or email. Having launched in areas of Europe, India and China, Australia is now jumping on the band wagon.
Tweet Mirror is the first to bring together physical and online presence using multi-channel marketing and the presence of Tweet Mirror in multiple sites, shoppers can share their love for a brand with their social network followers virally and instantly. The stronger online presence could also increases traffic to a retailers online store.
Field also revealed that the Tweet Mirror is relatively hassle-free for retailers to install, with no software development required and only minimal initial set-up customisation needed to “plug and play”.
A spokesperson from Brackley Industries, the company that has distributed the software said : “The valuable data base collected by Tweet Mirror is also easy for the retailer to access and is a useful and valid data base to leverage marketing activities.”
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