Sunday, 5 December 2010

Recent Australian Brand Collaboration: Alex Perry for Diva

This is the sort of collaboration that Im looking into for this task. This Summer Australian designer Alex Perry, who usually designs dress gowns, branched out to create a collection of jewellery as a unique twist to his design creations, and to produce them for fashion brand Diva.

He planned to contribute four ranges to the brand, each decorated with a signature butterfly motif and this September the launch of a selection of cocktail rings, chandelier earrings, corsages, feathers and uber-glam bangles became available to shoppers.
The concept behind the idea was to create something 'feminine and pretty with an edge of contemporary glamour' and to keep the 'fresh, sexy design that Diva is followed for' (Perry: lifestyle.au)

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