First things first - love the name, i have an obsession with the name tigerlilly for anything fashion-related as i think its quirky, feminine and memorable all at the same time. its been a fave ever since first watching Peter Pan save the red Indian princess Tigerlilly. So here I am thinking I shouldnt judge a book by its cover but the catalogue of swimwear on the Tigerlilly website is awesome.
I love the vintage look of the photography and the way that they havent used a cliche setting for their shoots. Australian swimwear editorials would be easy to communicate through imagery set on white sands, beach cafes, surfer settings etc etc. But Tigerlilly has overlooked this and used a rustic, more original artistic setting. Like the images, the brand is exotic and creative, and so are the products. Beaut.
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