A carefree and fun event held by Mulberry in Palm Springs, California caught our eye as being a fantastic launch and marketing tool for the launch of the AW 2011 collection. The British fashion brand hosted a barbeque & pool party to celebrate and showcase their new collection.
Guests were invited to pop along to the Gene Autry House at The Parker Hotel to view the collection, before taking some time out from Coachella festivities to laze around the Gene Autry Pool, where Mulberry towels lay invitingly on sun-loungers and beach balls bobbed in the water. Toadstools, trees and other decorative elements from the Autumn Winter catwalk show surrounded the area. The main decoration of the day was the fabulous huge gold inflatable version of the iconic piece the Bayswater. This acted as the backdrop to the pool - perfect for photos! Celebs included Nicole Richie, Camilla Belle, Eliza Doolittle, Gia Coppola, Nathalie Love, Teresa Palmer, Laura Love, Alexa Chung, Jazzy Di Lisser, Harley Viera Newton, Skye Ferrera and Hudson Hil.
The pictures look fantastic!
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