The Olsens are beginning a new and exciting fashion venture called STYLEMINT.com... and OH WOW I cannot wait.
"BeachMint understands how online shopping is evolving and the importance of creating an authentic relationship between designer and customer," Mary-Kate Olsen told WWD. "With STYLEMINT.COM, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers." VOGUE.com
Based on the idea of a monthly club, shoppers register as members and can then take short style quizzes where they will be given tailored monthly recommendations based on what the store is selling each month. The site will also feature videos of the twins, giving users an insight into their working world.
In my eyes, they can do no wrong.
In my eyes, they can do no wrong.
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