Cara Delavigne

Search LFW and you'd be hard pushed not to come across this 20 year old British beauty who has been making her mark over the past couple of seasons. Walking in no less than 8 hugely anticipated shows over the 4 day event, Cara Delavigne could almost be deemed the 'face of' the London shows. 

The new face of Burberry fragrance and headlining the brands campaigns in the past, I was surprised to see her walking but not closing the Prorsum show. However, the model opened Issa London, Sister by Sibling, Topshop Unique and closed Matthew Williamson, Mulberry, and Peter Pilotto as well as walking for Giles.

Image of the Day

Alexander McQueen SS 2012

Backstage at Issa London : LFW AW 2012

‘It was a decadent, glamorous, ornate, classic journey.’ Danielle for Issa London

I had the fantastic opportunity to work alongside JN Events and JN Productions for the London Fashion Week showcasing of Issa London's AW 2012 collection. This side of the fashion world is my dream and my ultimate goal. Working with an events company in this capacity is a true eye-opener and despite how many shows, launches and celebrations I participate in, I never get bored. The buzz and momentum behind this side of the industry means that there is never a dull moment and - despite what people might think - the jobs are often far less glamorous than they seem and require months of hard work, late nights, stressful meetings and COFFEE. 

The show went exactly to plan, despite being slightly behind schedule - it's fashion, who ISN'T late? - and the models looked fantastic in the AW pieces. Key looks included exceedingly luxurious fur hats (think Moscow), paisley blue and red fabrics (think colour!) and beautiful green silk dresses (think 1920s) as well as kimono-style sweeping gowns (think Beijing). My ultimate favorite look being the floor length lace red gown shown below. Gloves accessorized the looks and shoes were in keeping with the colour scheme. 

The front row played host to Tinie Tempah, Suki Waterhouse and Gemma Arterton. 


A massive thank you to the JN Events team and I hope to see you soon! 

Versace for H&M

17th November 2011 saw the launch of the new Versace for H&M collection in London. Already having proven to be a hit in New York the previous week, the designer flew to the UK to introduce her collaboration to the British market. Reports 24 hours later state that the majortiy of items had sold out in no time. The collection consists of statement leather jackets and the leather dress, studded and chainmail dresses as well as accessories : jewellery, scarves and bags. Celebrity appearances at the launch included Blake Lively, Jessica Alba, Coco Rocha and Chace Crawford. 
Having worked for a web and graphic design agency with a focus on fashion for the majority of my past year, I have to mention the Versace section on the H&M website. Items are displayed in a futuristic, digital form as opposed to using photography and accompanied by a techno-type theme tune. Clicking on the garment takes the shopper to a new page and the brand has used a ghost mannequin-style product shot to best represent it. The flash-style layout means that the lookbook cant be viewed on an i-phone, mobile or i-pad which, for any other brand may be likely to affect sales but I question whether an online store for the collection is even necessary due to the amount of publicity and coverage that has been received. 
My two favorite pieces from the collection are the studded dress and skirt below. 

  

Louis Vuitton 2012 catwalk report : Paris Fashion Week

Louis Vuitton was the headline event on the last day of Paris Fashion Week, and the collection designed by Marc Jacobs was my favorite from the annual event. Displayed on an old-fashioned merry go round the models showcased the garments of soft pastel tones in 'organza fabrics laid over white broderie anglaise, laser-cut lace or crisp georgette crepe, with fabrics layered up to four times to produce the desired effect' Jacobs explained.

Structure and shape included buttoned white blouses and full, wholesome skirts, with short jackets. Feminine and delicate the look was completed with accessories consisting of pointed heels and tiaras. 

The overall appearance reminded me of some form of snowy winter wonderland and closed the 9 day event. 

Chanel SS 2011 Haute Couture

Fabulous Events : Chic Petite Presents catwalk launch party

Dead Possom

Ama

Dead Possom

Villoni : finale  

 

Queen Street Studios : location

Imagery curtosy of Phantasee Photo and P Hoto Graphy Proposed

Chic Petite Launch Party : Behind the Scenes at Fabulous Events

Chic Petite Presents..the lauch party was a week ago today. I took the afernoon off Fashion Identity to go and work with Sharon and the team preparing for the catwalk show and the introduction of the four day fashion festival that we had been working on. Backstage was as hectic as had been expected but the feedback from the audience was phenomenal and the hard work that had been put in to creating something that both showcased new Australian and international talent and set the standard to a creative and inspiring few days was evident. 

Located in Queen Street Studios, the venue set the scene of an aty and individual, urban selection of talent.The open warehouse space was filled with about 250 guests - both industry insiders and the general public. The show itself presented collections by Ama ; a swimwear designer, Zero Noir ; from Hong Kong, Dead Possom ; from Brisbane, 2Shae whos launch in Paddington boutique I attended last month, Villoni ; a ball gown designer located in Sydney and Clover Love who also contributed to the artwork exhibited in the second room of the space.

Here are some of my backstage pics from the night.

 

 Emerging new designers showcase their collections curtosy of Chic Petite..

 

 Hair, make-up and rehearsals underway.

 Live acoustic music

The gorgeous model Pam in her 2Shae look.

Behind the Scenes with Chic Petite...

Saturday was the model fitting for the launch party fashion show on Tuesday 26th July. Two of the designers : Dead Possom and Zero Noir can't be her for the show and had sent their collections from various locations meaning the items showcased are sourced from a vast range of cultures and backgrounds. After seeing the pieces I am of no doubt that the show is going to be a fabulous array of up and coming talent showcasing their summer 2011 collections for industry insiders in Sydney.
The fitting took place at IKON model management's studio on Oxford Street and six designers varying from swimwear to evening wear dressed the Chic Petite models ready for the night. This is just a taster of whats in store on Tuesday...

Young Republic Launch Party

 Last Tuesday on the 12th July I attended the launch party of Young Republic with Chic Petite, the fashion events company that I am working with whilst here in Sydney. Unfortunately I couldn't be there for the day to help set up and was only able to go along and help after work, but the event itself was a huge success. Young Republic is Australia’s first interactive marketplace and supports upcoming and new independent designers. Incase I havent mentioned this before..a thousand times..this is the area of the fashion industry that am particularly in love with. Finding, supporting and helping new talent establish themselves within the fashion industry is what I believe influential professionals should focus upon in order to see the fashion world develop and geow. Young Republic is home to a rang of fashion, jewellery, homewares, art & lifestyle brands just starting out in the Australian market.

Chic Petite worked with Young Republic to set up a night market in Aurora Bar in the city centre. Designers showcased and sold to a guestlist of attendees whilst they sipped on champagne and cocktails. The designers were able to participate in a fashion photo shoot during the day featuring models from IKON model management. Later a fashion installation displaying mens and womenswear designers created an innovative alternative to the traditional catwalk show. Designers featuring included : Casper&Pearl, Sovii, Das Monk, Evyie and Kid. Media reporters and photographers were members on the guestlist and all in all the event seemed to be a huge success. Congrats to Sharon and the Chic Petite team and toYoung Republic for a fantastic launch to a business venture that is sure to go from strength to strength.

The night market in Aurora Bar

Photo shoot taking place in the midst of the fashion hub

Backstage

 My photos from the installation

imagery by Hayden Brotchie Photography

http://www.youngrepublic.com.au/