In conjunction with London shopping centre Westfield, Naomi Campbell opened a pop-up shop at the beginning of this month. The profits were donated to The Prince's Trust, benefiting 14 to 30-year-olds who need practical and financial support in order to turn their lives around.
She is currently selling outfits from her Fashion for Relief shows for a limited time only! These items include a Vivienne Westwood evening dress sported by Campbell herself, along with a Tom Ford suit worn by comedian David Walliams.
Campbell has leading labels such as Givenchy, Christopher Kane, Stella McCartney and Mulberry, as well as celebrities, donating pieces to the shop, which will open from April 6 to 13. A short amount of time but at Fashion Identity we are sure that it will create a lot of buzz, hype and money for charity.
Michael Howells - a very famous fashion set designer - will create the shop's windows and there will be famous faces on the tills and DJ sets.
Sounds sick! Id have loved to visit if I was in London...I love the concept and think its great when fashion gets involved with charity at this sort of high end level, showing it (and the poeple involved) are not totally superficial!

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