Olsen Lovin'

My absolute fashion faves Mary-kate and Ashley Olsen are seemingly taking the celebrity fashion industry by storm yet again. The 24-year-old twins have secured a nomination from the Council of Fashion Designers of America (CFDA) in the womenswear category, for their womenswear label The Row. It comes only weeks after Michelle Obama, that trusted barometer of marketing success, wore one of their skirts for an appearance on television show The View.

They had a clothing range in Walmart by the age of 10, alongside dozens of DVDs, books, dolls and other merchandise branded with their names and faces. In 2007, they launched their first fashion venture, a label called Elizabeth & James, named after two of their siblings.

The Row, a more luxurious line with higher price tags, also launched that year, with the aim of creating the perfect white T-shirt. What began as a range of basics has now grown to a full womenswear collection, known for its minimalist elegance, sharp tailoring and sumptuous furs.

The Row is distinctively targeted at older customers, which is an unusual marketing choice in an industry obsessed by youth. It's equally unusual, given the reputation of the Olsens as photogenic young scenesters, not to create clothes for their contemporaries, re-enforcing the brand's sense of credibility and professionalism.

The Olsens have pitched themselves right at the top of the luxury-goods market – with prices in the same league as Chanel, Louis Vuitton, Céline and Bottega Veneta. It's a plucky move for ones so young, but The Row's sales are estimated at between £6m and £8m a year, according to Newsweek.

The Olsen twins are up against designers Joseph Altuzarra, who used to work at the house of Givenchy, and Prabal Gurung, who until recently was design director at Bill Blass – two up-and-coming designers given much credence in the industry when nominated for the CDFA.

Caould I love the any more..?!